By Harry Apter
In my early buying days I was trained to follow three criteria, all of which were needed and which had to be followed in their correct order.
First, does it appeal?
Second, is it genuine?
And then and only then, is the price right?
With the changing market, I have since added a critical fourth: is it saleable?
In my early days I would often be sent into a panic thinking I had missed something special at an auction by the mere question of “What did you think of such and such?” from another dealer. Thirty (plus!) years on and the panicked reaction has gone. I am (usually) safe in the knowledge that I have seen the article but simply ignored it and walked on, looking for other items to set the heart racing.
Over the past 20 years, Apter-Fredericks have tried, and I believe succeeded, in refining their offering by concentrating on the fine, the rare, the quirky and most importantly, the attractive.
With such refinement comes the ability to only buy pieces which really do set the pulse racing when you see it. By doing this we also believe our clients will acknowledge this and be excited by our genuine enthusiasm for the article.
We have limited ourselves to holding a stock of varied but interesting pieces of 18th century English furniture, which is not necessarily the most expensive you will find, but which includes pieces that can be placed in a home to add interest and character. From a well carved Chippendale commode, to an unusual 8 foot tall fully functioning lighthouse, to a massive coat of arms; these are items we seek out to add flavour to your home.